City Branding
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City Branding
| Author | : K. Dinnie |
| Publisher | : Springer |
| Total Pages | : 267 |
| Release | : 2010-12-03 |
| Genre | : Business & Economics |
| ISBN | : 0230294790 |
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
