Commercial Advertising (RLE Advertising)
Language: en
Pages: 314
Authors: Thomas Russell
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a wor
Outdoor Advertising (RLE Advertising)
Language: en
Pages: 183
Authors: Richard Nelson
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant
The Business of Advertising (RLE Advertising)
Language: en
Pages: 227
Authors: Clarence Moran
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions
Advertising Today and Tomorrow (RLE Advertising)
Language: en
Pages: 322
Authors: W.A. Evans
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appr
Advertising, The Uneasy Persuasion
Language: en
Pages: 338
Authors: Michael Schudson
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eye