Commercial Nationalism
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Commercial Nationalism
| Author | : Zala Volcic |
| Publisher | : Springer |
| Total Pages | : 244 |
| Release | : 2016-02-03 |
| Genre | : Law |
| ISBN | : 1137500999 |
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This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
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