Compelling Storytelling Narratives for Sustainable Branding

Compelling Storytelling Narratives for Sustainable Branding
Author: Paula Rodrigues
Publisher: Business Science Reference
Total Pages: 0
Release: 2024-07-16
Genre: Business & Economics
ISBN:

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Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.


Compelling Storytelling Narratives for Sustainable Branding
Language: en
Pages: 0
Authors: Paula Rodrigues
Categories: Business & Economics
Type: BOOK - Published: 2024-07-16 - Publisher: Business Science Reference

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Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly crit
Compelling Storytelling Narratives for Sustainable Branding
Language: en
Pages: 437
Authors: Rodrigues, Paula
Categories: Business & Economics
Type: BOOK - Published: 2024-07-16 - Publisher: IGI Global

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Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly crit
StoryBranding
Language: en
Pages: 151
Authors: Lapo Boost
Categories: Self-Help
Type: BOOK - Published: - Publisher: Lapo Boost

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★ THE ORIGINAL - New Edition 2023 - AMAZON BEST SELLER - Over 50,000 copies sold ★ ⚠️ SECRET BONUS INSIDE THE BOOK ⚠️ MASTER YOUR BRAND STORYTELLING
Storytelling with Data
Language: en
Pages: 284
Authors: Cole Nussbaumer Knaflic
Categories: Mathematics
Type: BOOK - Published: 2015-10-09 - Publisher: John Wiley & Sons

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Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively
Marketing and Resource Management for Green Transitions in Economies
Language: en
Pages: 397
Authors: Andrei, Jean-Vasile
Categories: Business & Economics
Type: BOOK - Published: 2024-08-01 - Publisher: IGI Global

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The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges ar