Competing On Value
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Competing on Value
| Author | : Mack Hanan |
| Publisher | : Amacom Books |
| Total Pages | : 188 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : 9780814450369 |
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Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR
Competing on Value Related Books
Language: en
Pages: 188
Pages: 188
Type: BOOK - Published: 1991 - Publisher: Amacom Books
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospe
Language: en
Pages: 183
Pages: 183
Type: BOOK - Published: 2006 - Publisher: Edward Elgar Publishing
Both the framework and the book make notable contributions to both theory and practice. The book will be of value to scholars and organization leaders in unders
Language: en
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Type: BOOK - Published: 1998 - Publisher: Financial Times/Prentice Hall
Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be car
Language: en
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Type: BOOK - Published: 2014-08-29 - Publisher: Edward Elgar Publishing
øIt would be unusual for a framework as powerful and predictive as the Competing Values Framework to remain unchallenged and absent of criticism. In addition t
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2000-06-15 - Publisher: Wiley
In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations an
