Competitive Social Media Marketing Strategies
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Competitive Social Media Marketing Strategies
| Author | : Gordon Bowen |
| Publisher | : Business Science Reference |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : Internet marketing |
| ISBN | : 9781466697768 |
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"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
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