Consumer Behavior
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Consumer Behaviour
Author | : Michael R. Solomon |
Publisher | : |
Total Pages | : 545 |
Release | : 2019 |
Genre | : Consumer behavior |
ISBN | : 9781488616976 |
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Consumer Behaviour: Buying, Having Being eBook.
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Language: en
Pages: 545
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Type: BOOK - Published: 2019 - Publisher:
Consumer Behaviour: Buying, Having Being eBook.
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Language: en
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Type: BOOK - Published: 2006-08-14 - Publisher: Routledge
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade