Consumer Behavior And Culture
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Consumer Behavior and Culture
| Author | : Marieke de Mooij |
| Publisher | : SAGE |
| Total Pages | : 473 |
| Release | : 2019-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1526471590 |
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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
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Language: en
Pages: 473
Pages: 473
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in th
Language: en
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Pages: 361
Type: BOOK - Published: 2004 - Publisher: SAGE
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need
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Pages: 484
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of
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Pages: 425
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 1990-11-22 - Publisher: Indiana University Press
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "
