Consumer Behavior and the Practice of Marketing

Consumer Behavior and the Practice of Marketing
Author: Kenneth E. Runyon
Publisher: Merrill Publishing Company
Total Pages: 512
Release: 1980
Genre: Business & Economics
ISBN:

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Consumer Behavior and the Practice of Marketing
Language: en
Pages: 512
Authors: Kenneth E. Runyon
Categories: Business & Economics
Type: BOOK - Published: 1980 - Publisher: Merrill Publishing Company

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Consumer Behavior
Language: en
Pages: 0
Authors: Delbert I. Hawkins
Categories: Consumer Behavior
Type: BOOK - Published: 2003-03 - Publisher: McGraw-Hill/Irwin

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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications
Consumer Behavior
Language: en
Pages: 636
Authors: Charles Glenn Walters
Categories: Consumer behavior
Type: BOOK - Published: 1978 - Publisher:

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Contemporary Issues in Marketing and Consumer Behaviour
Language: en
Pages: 233
Authors: Elizabeth Parsons
Categories: Business & Economics
Type: BOOK - Published: 2009-06-04 - Publisher: Routledge

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing
Consumer Behavior in Asia
Language: en
Pages: 131
Authors: Erdener Kaynak
Categories: Business & Economics
Type: BOOK - Published: 2014-06-23 - Publisher: Routledge

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Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportun