CONSUMER BEHAVIOUR (IN INDIAN CONTEXT)

CONSUMER BEHAVIOUR (IN INDIAN CONTEXT)
Author: MONIKA BHATT
Publisher: S. Chand Publishing
Total Pages: 270
Release: 2004-09
Genre: Business & Economics
ISBN: 9788121922142

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A book on Consumer Behavior


CONSUMER BEHAVIOUR (IN INDIAN CONTEXT)
Language: en
Pages: 270
Authors: MONIKA BHATT
Categories: Business & Economics
Type: BOOK - Published: 2004-09 - Publisher: S. Chand Publishing

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A book on Consumer Behavior
Conceptual Issues in Consumer Behaviour The Indian Context
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Consumer Behaviour : The Indian Context (Concepts and Cases)
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Type: BOOK - Published: 2017 - Publisher: Pearson Education India

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Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a ne
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indi
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