Consumer Driven Demand And Operations Management Models
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Consumer-Driven Demand and Operations Management Models
Author | : Serguei Netessine |
Publisher | : Springer Science & Business Media |
Total Pages | : 488 |
Release | : 2009-06-02 |
Genre | : Business & Economics |
ISBN | : 0387980261 |
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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
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