Consumer Happiness: Multiple Perspectives
Language: en
Pages: 285
Authors: Tanusree Dutta
Categories: Technology & Engineering
Type: BOOK - Published: 2021-05-05 - Publisher: Springer Nature

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This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consume
Does Having More Options Make Consumers Happy?
Language: en
Pages: 28
Authors: Izey Victoria Odiase
Categories:
Type: BOOK - Published: 2020-08-12 - Publisher:

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This book is about two varying perspectives on the effectiveness and value of increased consumer choices. According to Malcolm Gladwell, more choices increases
Satisfaction: A Behavioral Perspective on the Consumer
Language: en
Pages: 740
Authors: Richard L. Oliver
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequen
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Language: en
Pages: 441
Authors: Kaufmann, Hans Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2017-01-18 - Publisher: IGI Global

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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activitie
Leadership Perspectives on Effective Intergenerational Communication and Management
Language: en
Pages: 306
Authors: Ince, Fatma
Categories: Business & Economics
Type: BOOK - Published: 2023-01-23 - Publisher: IGI Global

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Rapid developments are taking place within society and organizations. They demand a flexible, responsive, and competent workforce. Demographic shifts and the in