Consumer Insight

Consumer Insight
Author: Merlin Stone
Publisher: Kogan Page Publishers
Total Pages: 308
Release: 2004
Genre: Business & Economics
ISBN: 9780749442927

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Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Consumer Insight
Language: en
Pages: 308
Authors: Merlin Stone
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers

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Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Customer Insight Strategies
Language: en
Pages: 240
Authors: Christine Bailey
Categories: Business & Economics
Type: BOOK - Published: 2020-08-25 - Publisher: Kogan Page

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Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the compe
Marketing with Strategic Empathy
Language: en
Pages: 256
Authors: Claire Brooks
Categories: Business & Economics
Type: BOOK - Published: 2016-08-03 - Publisher: Kogan Page Publishers

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every emp
Consumer Behavior and Insights
Language: en
Pages: 592
Authors: Diane Phillips
Categories: Consumer behavior
Type: BOOK - Published: 2020 - Publisher: Oxford University Press, USA

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Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co
Consumer Data Research
Language: en
Pages: 198
Authors: Paul Longley
Categories: Social Science
Type: BOOK - Published: 2018-04-30 - Publisher: UCL Press

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Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or s