Consumerology, New Edition

Consumerology, New Edition
Author: Philip Graves
Publisher:
Total Pages: 300
Release: 2013-01-24
Genre: Business & Economics
ISBN: 1857889231

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Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior


Consumerology, New Edition
Language: en
Pages: 300
Authors: Philip Graves
Categories: Business & Economics
Type: BOOK - Published: 2013-01-24 - Publisher:

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Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Consumerology
Language: en
Pages: 300
Authors: Philip Graves
Categories: Business & Economics
Type: BOOK - Published: 2013-01-24 - Publisher: Nicholas Brealey

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Why market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Con
Consumer.ology
Language: en
Pages: 216
Authors: Philip Graves
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Nicholas Brealey Publishing

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Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to M
Consumerology
Language: en
Pages: 192
Authors: Philip Graves
Categories: Business
Type: BOOK - Published: 2013 - Publisher:

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Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shoppin
Consumer Economics
Language: en
Pages: 635
Authors: Elizabeth B. Goldsmith
Categories: Business & Economics
Type: BOOK - Published: 2016-06-10 - Publisher: Routledge

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From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues ar