Contagious
Language: en
Pages: 256
Authors: Jonah Berger
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Simon and Schuster

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Upper Saddle River, N.J. : Creative Homeowner,
Contagious
Language: en
Pages: 256
Authors: Jonah Berger
Categories: Business & Economics
Type: BOOK - Published: 2013-03-14 - Publisher: Simon and Schuster

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mou
The Edge: 50 Tips from Brands that Lead
Language: en
Pages: 285
Authors: Allen P. Adamson
Categories: Business & Economics
Type: BOOK - Published: 2013-01-08 - Publisher: Macmillan

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Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies
Socialnomics
Language: en
Pages: 322
Authors: Erik Qualman
Categories: Business & Economics
Type: BOOK - Published: 2010-10-07 - Publisher: John Wiley & Sons

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Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switc
Invisible Influence
Language: en
Pages: 272
Authors: Jonah Berger
Categories: Business & Economics
Type: BOOK - Published: 2017-06-20 - Publisher: Simon and Schuster

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You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvio