Contemporary Direct & Interactive Marketing, 2/E
Language: en
Pages: 508
Authors: Spiller Lisa
Categories: Marketing
Type: BOOK - Published: 2010-09 - Publisher: Pearson Education India

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Direct, Digital & Data-Driven Marketing
Language: en
Pages: 969
Authors: Lisa Spiller
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: SAGE

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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the
The Palgrave Handbook of Interactive Marketing
Language: en
Pages: 1070
Authors: Cheng Lu Wang
Categories: Business & Economics
Type: BOOK - Published: 2023-01-25 - Publisher: Springer Nature

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Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influenc
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Smart and Sustainable Interactive Marketing
Language: en
Pages: 335
Authors: Irani, Hamid Reza
Categories: Business & Economics
Type: BOOK - Published: 2024-01-22 - Publisher: IGI Global

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In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies of