Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour
Author: Elizabeth Parsons
Publisher: Routledge
Total Pages: 233
Release: 2009
Genre: Business & Economics
ISBN: 0750687398
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Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.


Contemporary Issues in Marketing and Consumer Behaviour
Language: en
Pages: 233

Contemporary Issues in Marketing and Consumer Behaviour

Authors: Elizabeth Parsons
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Routledge

GET EBOOK

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global c
Contemporary Issues in Marketing and Consumer Behaviour
Language: en
Pages: 232

Contemporary Issues in Marketing and Consumer Behaviour

Authors: Elizabeth Parsons
Categories: Consumer behavior
Type: BOOK - Published: - Publisher:

GET EBOOK

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing
Contemporary Issues in Marketing
Language: en
Pages: 626

Contemporary Issues in Marketing

Authors: Ayantunji Gbadamosi
Categories: Business & Economics
Type: BOOK - Published: 2019-09-02 - Publisher: SAGE

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As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value c
Contemporary Issues in Social Media Marketing
Language: en
Pages: 273

Contemporary Issues in Social Media Marketing

Authors: Bikramjit Rishi
Categories: Business & Economics
Type: BOOK - Published: 2017-07-28 - Publisher: Routledge

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In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the pe
Critical Marketing
Language: en
Pages: 0

Critical Marketing

Authors: Mark Tadajewski
Categories: Business & Economics
Type: BOOK - Published: 2009-12-21 - Publisher: Wiley

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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It cover