Contemporary Strategy Analysis And Cases
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Contemporary Strategy Analysis
Author | : Robert M. Grant |
Publisher | : John Wiley & Sons |
Total Pages | : 776 |
Release | : 2016-01-05 |
Genre | : Business & Economics |
ISBN | : 1119120845 |
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A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
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