The Language of Content Strategy
Language: en
Pages: 136
Authors: Scott Abel
Categories: Computers
Type: BOOK - Published: 2014-02-15 - Publisher: XML Press

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The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their dep
Content Strategy 101
Language: en
Pages: 182
Authors: Sarah S. O'Keefe
Categories: Business & Economics
Type: BOOK - Published: 2012-09-01 - Publisher:

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Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damage
Content Strategy in Technical Communication
Language: en
Pages: 212
Authors: Guiseppe Getto
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-09-19 - Publisher: Routledge

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Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical c
Content Strategy
Language: en
Pages: 306
Authors: Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Enterprise Content Strategy
Language: en
Pages: 160
Authors: Kevin Nichols
Categories: Industrial management
Type: BOOK - Published: 2015-01-02 - Publisher:

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"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy