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Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world.This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.
Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on th
This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide t
What purpose does the news media serve in contemporary North American society? In this collection of essays, experts from both the United States and Canada inve
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens th
Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their pos
