Corporate Communication And Integrated Marketing Communication
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Integrated Marketing Communications
| Author | : David Pickton |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 761 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780273676454 |
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Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
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