Corporate Reputation
Language: en
Pages: 206
Authors: Leslie Gaines-Ross
Categories: Business & Economics
Type: BOOK - Published: 2010-01-26 - Publisher: John Wiley and Sons

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Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for a
Corporate Reputation
Language: en
Pages: 355
Authors: Ronald J. Burke
Categories: Business & Economics
Type: BOOK - Published: 2016-05-13 - Publisher: CRC Press

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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add
The Oxford Handbook of Corporate Reputation
Language: en
Pages: 523
Authors: Michael L. Barnett
Categories: Business & Economics
Type: BOOK - Published: 2012-07-19 - Publisher: Oxford University Press, USA

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The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to
Reputation
Language: en
Pages: 482
Authors: Charles J. Fombrun
Categories: Corporate image
Type: BOOK - Published: 1996 - Publisher: Harvard Business Review Press

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This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifyi
The Handbook of Communication and Corporate Reputation
Language: en
Pages: 656
Authors: Craig E. Carroll
Categories: Social Science
Type: BOOK - Published: 2015-06-22 - Publisher: John Wiley & Sons

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han