Country-of-origin (COO) Effect on Chinese Consumers' Evaluation of New Zealand Milk Powder

Country-of-origin (COO) Effect on Chinese Consumers' Evaluation of New Zealand Milk Powder
Author: Ming Ming Luo
Publisher:
Total Pages:
Release: 2011
Genre: Brand name products
ISBN:
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Author supplied keywords: Country-of-origin (COO); Chinese consumers; dairy product; milk powder; New Zealand; product evaluation.


Country-of-origin (COO) Effect on Chinese Consumers' Evaluation of New Zealand Milk Powder
Language: en
Pages:

Country-of-origin (COO) Effect on Chinese Consumers' Evaluation of New Zealand Milk Powder

Authors: Ming Ming Luo
Categories: Brand name products
Type: BOOK - Published: 2011 - Publisher:

GET EBOOK

Author supplied keywords: Country-of-origin (COO); Chinese consumers; dairy product; milk powder; New Zealand; product evaluation.
Country of origin effect on New Zealand consumer's product evaluation
Language: en
Pages: 0

Country of origin effect on New Zealand consumer's product evaluation

Authors: Wei Jian Huang
Categories:
Type: BOOK - Published: 2003 - Publisher:

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Country of Origin (COO) Effects on Internationalization of Local Brand in Emerging Country
Language: en
Pages: 0

Country of Origin (COO) Effects on Internationalization of Local Brand in Emerging Country

Authors: Vu Hoa Le
Categories:
Type: BOOK - Published: 2020 - Publisher:

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Globalization is the common and inevitable trend in the modern world. It has created the new economic concepts that influence decision-making processes in compa
Product-Country Images
Language: en
Pages: 504

Product-Country Images

Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
Global Food Trade and Consumer Demand for Quality
Language: en
Pages: 280

Global Food Trade and Consumer Demand for Quality

Authors: Barry Krissoff
Categories: Business & Economics
Type: BOOK - Published: 2002-02-28 - Publisher: Springer Science & Business Media

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The objective of these proceedings is to examine consumer demand for quality attributes (including food safety, biotechnology-free food, organic food, etc.) in