Crafting Customer Experience Strategy
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Crafting Customer Experience Strategy
| Author | : Sapna Popli |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 176 |
| Release | : 2021-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1839097124 |
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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
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