Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication
Author: Lynn R. Kahle
Publisher: Psychology Press
Total Pages: 442
Release: 2006-08-15
Genre: Business & Economics
ISBN: 1135606641
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This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.


Creating Images and the Psychology of Marketing Communication
Language: en
Pages: 442

Creating Images and the Psychology of Marketing Communication

Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2006-08-15 - Publisher: Psychology Press

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This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories o
Psycholinguistic Phenomena in Marketing Communications
Language: en
Pages: 320

Psycholinguistic Phenomena in Marketing Communications

Authors: Tina M. Lowrey
Categories: Business & Economics
Type: BOOK - Published: 2020-07-24 - Publisher: Psychology Press

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The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence
Marketing Communications
Language: en
Pages: 613

Marketing Communications

Authors: Micael Dahlen
Categories: Business & Economics
Type: BOOK - Published: 2009-12-21 - Publisher: John Wiley & Sons

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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communica
The Psychology of Design
Language: en
Pages: 377

The Psychology of Design

Authors: Rajeev Batra
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: Routledge

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes
Neuroscience and the Economics of Decision Making
Language: en
Pages: 257

Neuroscience and the Economics of Decision Making

Authors: Alessandro Innocenti
Categories: Business & Economics
Type: BOOK - Published: 2013-06-19 - Publisher: Routledge

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In the last two decades there has been a flourishing research carried out jointly by economists, psychologists and neuroscientists. This meltdown of competences