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This book is designed to help prepare students to plan, organise, and direct special events and festivals. This book includes a look at the evolution and history of special events and explains the skills and processes needed to implement them. This nuts-and-bolts approach details the methods to achieve specific goals and objectives in event planning from concept to completion. The second edition includes updates on technology and new case studies, addresses major issues such as terrorism, and provides a new chapter on professional opportunities in event management.
This book is designed to help prepare students to plan, organise, and direct special events and festivals. This book includes a look at the evolution and histor
This "exclusive" 180 page, hardbound book is an indispensable tool for special event professionals, corporate & association meeting planners, advertising & mark
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describ
Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environme
This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of even
