Creating The Nazi Marketplace
Download Creating The Nazi Marketplace full books in PDF, epub, and Kindle. Read online free Creating The Nazi Marketplace ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Creating the Nazi Marketplace
Author | : S. Jonathan Wiesen |
Publisher | : Cambridge University Press |
Total Pages | : 293 |
Release | : 2010-11-22 |
Genre | : History |
ISBN | : 1139494635 |
Download Creating the Nazi Marketplace Book in PDF, Epub and Kindle
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Creating the Nazi Marketplace Related Books
Pages: 293
Pages: 384
Pages: 411
Pages: 290
Pages: 368