Creating Value With Data Analytics In Marketing
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Creating Value with Data Analytics in Marketing
Author | : Peter C. Verhoef |
Publisher | : Routledge |
Total Pages | : 337 |
Release | : 2021-11-07 |
Genre | : Business & Economics |
ISBN | : 1000465462 |
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The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
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