Creative Advertising
Download Creative Advertising full books in PDF, epub, and Kindle. Read online free Creative Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Advertising Creative
Author | : Tom Altstiel |
Publisher | : SAGE Publications |
Total Pages | : 751 |
Release | : 2015-12-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 1506315402 |
Download Advertising Creative Book in PDF, Epub and Kindle
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Advertising Creative Related Books
Pages: 751
Pages: 263
Pages: 186
Pages: 0
Pages: 288