Crm
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Language: en
Pages: 399
Pages: 399
Type: BOOK - Published: 2012-04-30 - Publisher: Springer Science & Business Media
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa
Language: en
Pages: 170
Pages: 170
Type: BOOK - Published: 2021-03-08 - Publisher: Business Expert Press
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
Language: en
Pages: 266
Pages: 266
Type: BOOK - Published: 2002-07-19 - Publisher: CRC Press
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2015 - Publisher: Pearson Education
Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies
Language: en
Pages: 422
Pages: 422
Type: BOOK - Published: 2018-05-15 - Publisher: Springer
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
