Crm In Financial Services

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CRM in Financial Services

Author	: Bryan Foss
Publisher	: Kogan Page Publishers
Total Pages	: 724
Release	: 2002
Genre	: Business & Economics
ISBN	: 9780749436964

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Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.

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