Cross-cultural Content Analysis of Television Advertising in Japan and the United States

Cross-cultural Content Analysis of Television Advertising in Japan and the United States
Author: Alyson Kilday
Publisher:
Total Pages: 56
Release: 2007
Genre: Content analysis (Communication)
ISBN:

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Cross-cultural Content Analysis of Television Advertising in Japan and the United States
Language: en
Pages: 56
Authors: Alyson Kilday
Categories: Content analysis (Communication)
Type: BOOK - Published: 2007 - Publisher:

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Cross-Cultural Content Analysis of Advertising from the United States and India
Language: en
Pages: 119
Authors: Niaz Ahmed
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Universal-Publishers

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This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a high
Proceedings of the 1998 Multicultural Marketing Conference
Language: en
Pages: 568
Authors: Jean-Charles Chebat
Categories: Business & Economics
Type: BOOK - Published: 2015-05-19 - Publisher: Springer

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​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl
U.S.-Japan Cross-cultural Audience Research in Advertising
Language: en
Pages: 300
Authors: Hiroko H. Robinson
Categories:
Type: BOOK - Published: 1992 - Publisher:

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A Cross-cultural Content Analysis of TV Ads in Indonesia and Japan
Language: en
Pages: 22
Authors:
Categories:
Type: BOOK - Published: 2015 - Publisher:

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