Cross Cultural Marketing
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Language: en
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Type: BOOK - Published: 2022-01-20 - Publisher: Edward Elgar Publishing
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between E
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Type: BOOK - Published: 2014-04-08 - Publisher: Routledge
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, w
Language: en
Pages: 154
Pages: 154
Type: BOOK - Published: 2021-06-22 - Publisher: Emerald Group Publishing
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing
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Pages: 181
Type: BOOK - Published: 2020-11-17 - Publisher: Routledge
With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the wo
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2020-09-25 - Publisher: Edward Elgar Publishing
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topi
