Cross-Cultural Social Media Marketing

Cross-Cultural Social Media Marketing
Author: Emi Moriuchi
Publisher: Emerald Group Publishing
Total Pages: 154
Release: 2021-06-22
Genre: Business & Economics
ISBN: 1838671773

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To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.


Cross-Cultural Social Media Marketing
Language: en
Pages: 154
Authors: Emi Moriuchi
Categories: Business & Economics
Type: BOOK - Published: 2021-06-22 - Publisher: Emerald Group Publishing

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To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing
Cross-Cultural Social Media Marketing
Language: en
Pages: 160
Authors: Emi Moriuchi
Categories: Business & Economics
Type: BOOK - Published: 2021-06-22 - Publisher: Emerald Group Publishing

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To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing
The Role of Culture in Social Media Marketing. A Systematic Literature Review
Language: en
Pages: 84
Authors: Nivedha Mahendran
Categories: Business & Economics
Type: BOOK - Published: 2019-03-11 - Publisher: GRIN Verlag

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Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Unive
Social Media Marketing, Second Edition
Language: en
Pages: 166
Authors: Emi Moriuchi
Categories: Business & Economics
Type: BOOK - Published: 2019-04-04 - Publisher: Business Expert Press

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Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful
Cross-Cultural Marketing
Language: en
Pages: 328
Authors: Dawn Burton
Categories: Business & Economics
Type: BOOK - Published: 2008-11-21 - Publisher: Routledge

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This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need f