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The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not entirely new concepts, have become increasingly diverse and dynamic in form and interactions. Understanding the myriad of variables that are responsible for this cultural interplay is, therefore, an important consideration for future business leaders both in the local and international trading markets
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The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not ent
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong
'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the s
This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, hi
