Customer And Business Analytics
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Customer and Business Analytics
| Author | : Daniel S. Putler |
| Publisher | : CRC Press |
| Total Pages | : 314 |
| Release | : 2012-05-07 |
| Genre | : Business & Economics |
| ISBN | : 146650398X |
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex
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