Customer Behavior
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Consumer Behavior For Dummies
| Author | : Laura Lake |
| Publisher | : John Wiley & Sons |
| Total Pages | : 386 |
| Release | : 2009-05-11 |
| Genre | : Business & Economics |
| ISBN | : 0470449837 |
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Consumer behaviour.
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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,
