Customer Centricity

Customer Centricity
Author: Peter Fader
Publisher: University of Pennsylvania Press
Total Pages: 150
Release: 2020-05-26
Genre: Business & Economics
ISBN: 1613631448
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A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Fader advocates that in the world of customer centricity, there are good customers … and then there is pretty much everybody else.


Customer Centricity
Language: en
Pages: 128

Customer Centricity

Authors: Peter Fader
Categories: Business planning
Type: BOOK - Published: 2012 - Publisher:

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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
The Customer Centricity Playbook
Language: en
Pages: 136

The Customer Centricity Playbook

Authors: Peter Fader
Categories: Business & Economics
Type: BOOK - Published: 2018-10-30 - Publisher: University of Pennsylvania Press

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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
Designing the Customer-Centric Organization
Language: en
Pages: 208

Designing the Customer-Centric Organization

Authors: Jay R. Galbraith
Categories: Business & Economics
Type: BOOK - Published: 2011-01-06 - Publisher: John Wiley & Sons

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Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p
Handbook on Customer Centricity
Language: en
Pages: 384

Handbook on Customer Centricity

Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

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Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity a
Customer-Centricity
Language: en
Pages: 158

Customer-Centricity

Authors: Josep F. Valls Giménez
Categories: Business & Economics
Type: BOOK - Published: 2018-10-12 - Publisher: Cambridge Scholars Publishing

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The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect compani