Customer Connections
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Customer Connections
Author | : Robert Edwin Wayland |
Publisher | : Harvard Business Press |
Total Pages | : 290 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780875847993 |
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Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.
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