Debates in Marketing Orientation

Debates in Marketing Orientation
Author: Bilgehan Bozkurt
Publisher: Emerald Group Publishing
Total Pages: 238
Release: 2019-01-14
Genre: Business & Economics
ISBN: 1787698335

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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.


Debates in Marketing Orientation
Language: en
Pages: 238
Authors: Bilgehan Bozkurt
Categories: Business & Economics
Type: BOOK - Published: 2019-01-14 - Publisher: Emerald Group Publishing

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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an indivi
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Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
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Categories: Business & Economics
Type: BOOK - Published: 2002-02-18 - Publisher: GRIN Verlag

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Research Paper (postgraduate) from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), European University
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Authors: William T. Ross
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Type: BOOK - Published: 1987 - Publisher:

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