Debates In Marketing Orientation
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Debates in Marketing Orientation
Author | : Bilgehan Bozkurt |
Publisher | : Emerald Group Publishing |
Total Pages | : 238 |
Release | : 2019-01-14 |
Genre | : Business & Economics |
ISBN | : 1787698335 |
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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
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