Decoding Advertisements

Decoding Advertisements
Author: Judith Williamson
Publisher: Ideas in Progress
Total Pages: 184
Release: 1978
Genre: Business & Economics
ISBN:

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Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.


Decoding Advertisements
Language: en
Pages: 184
Authors: Judith Williamson
Categories: Business & Economics
Type: BOOK - Published: 1978 - Publisher: Ideas in Progress

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Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.
Why it Sells
Language: en
Pages: 220
Authors: Marcel Danesi
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

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Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on
Decoding Women’s Magazines
Language: en
Pages: 348
Authors: Ellen McCracken
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1992-10-27 - Publisher: Springer

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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure sha
Photography
Language: en
Pages: 432
Authors: Liz Wells
Categories: Art
Type: BOOK - Published: 2004 - Publisher: Psychology Press

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This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photograph
Decoding Branding
Language: en
Pages: 196
Authors: Royce Yuen
Categories: Business & Economics
Type: BOOK - Published: 2021-05-31 - Publisher: Routledge

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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavi