Defending Your Brand
Download Defending Your Brand full books in PDF, epub, and Kindle. Read online free Defending Your Brand ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Defending Your Brand
| Author | : T. Calkins |
| Publisher | : Springer |
| Total Pages | : 294 |
| Release | : 2017-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1137511869 |
Download Defending Your Brand Book in PDF, Epub and Kindle
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Defending Your Brand Related Books
Language: en
Pages: 294
Pages: 294
Type: BOOK - Published: 2017-06-30 - Publisher: Springer
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if y
Language: en
Pages: 413
Pages: 413
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2016-04-30 - Publisher: Springer
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior e
Language: en
Pages: 386
Pages: 386
Type: BOOK - Published: 2011-03-01 - Publisher: John Wiley & Sons
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer l
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 1995 - Publisher: Greenwood
Zaichkowsky (marketing, Simon Fraser U., Canada) draws upon research in consumer behavior to explain the history, evolution, and prevalence of the problem of br
