Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Language: en
Pages: 36
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2014 - Publisher: WIPO

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Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Br
Measuring the income to intangibles in goods production: a global value chain approach
Language: en
Pages: 74
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2017 - Publisher: WIPO

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Today’s production processes are fragmented across countries and industries. Intangibles play an important role, but their measurement is elusive. This paper
Winning in Emerging Markets
Language: en
Pages: 261
Authors: Tarun Khanna
Categories: Business & Economics
Type: BOOK - Published: 2010-04-28 - Publisher: Harvard Business Press

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The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi
Global Productivity
Language: en
Pages: 552
Authors: Alistair Dieppe
Categories: Business & Economics
Type: BOOK - Published: 2021-06-09 - Publisher: World Bank Publications

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The COVID-19 pandemic struck the global economy after a decade that featured a broad-based slowdown in productivity growth. Global Productivity: Trends, Drivers
A Tea Reader
Language: en
Pages: 256
Authors: Katrina Avila Munichiello
Categories: Literary Collections
Type: BOOK - Published: 2017-03-21 - Publisher: Tuttle Publishing

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A Tea Reader contains a selection of stories that cover the spectrum of life. This anthology shares the ways that tea has changed lives through personal, intima