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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The cont
Tourism Destination Quality: Attributes and Dimensions critically compares dimensions of tourism destination quality established in the TDQ study with dimension
This book approaches the issue of contemporary destination governance from a case study point of view. 16 destinations from across Europe, Australia and Canada
