Destination Branding for Small Cities

Destination Branding for Small Cities
Author: Bill Baker
Publisher: Destination Branding Book
Total Pages: 196
Release: 2007
Genre: Business & Economics
ISBN: 9780979707605

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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.


Destination Branding for Small Cities
Language: en
Pages: 196
Authors: Bill Baker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book

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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Destination Brands
Language: en
Pages: 394
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
Destination Branding
Language: en
Pages: 328
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Handbook on Tourism Destination Branding
Language: en
Pages: 0
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: World Tourism Organization (Unwto)

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Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t
Place Branding
Language: en
Pages: 429
Authors: R. Govers
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented