Destination Management and Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1214
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global

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The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Destination Management and Marketing
Language: en
Pages: 644
Authors: Information Reso Management Association
Categories:
Type: BOOK - Published: 2020-03-06 - Publisher:

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Destination Management and Marketing
Language: en
Pages: 648
Authors: Information Reso Management Association
Categories:
Type: BOOK - Published: 2020-03-06 - Publisher:

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Tourist Destination Management
Language: en
Pages: 323
Authors: Nazmi Kozak
Categories: Business & Economics
Type: BOOK - Published: 2019-04-27 - Publisher: Springer

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This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contempor
Marketing and Managing Tourism Destinations
Language: en
Pages: 644
Authors: Alastair M. Morrison
Categories: Travel
Type: BOOK - Published: 2018-09-13 - Publisher: Routledge

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination manageme