Developing an Effective Major Gift Program

Developing an Effective Major Gift Program
Author: Roy Muir
Publisher:
Total Pages: 156
Release: 1993
Genre: Education
ISBN:

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This publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing programs. The papers, all by development professionals in higher education, are as follows: (1) "An Introduction to the Major Gift Process" (Jon Cosovich); (2) "Strategic Management of a Major Gift Program" (David R. Dunlop); (3) "Developing Major Gift Staff" (Carol L. O'Brien); (4) "Setting Guidelines: Assessing and Directing Major Gift Staff for Optimal Results" (Don Myers); (5) "Prospect Research: Key Methods for Discovering and Targeting Donors" (John Gliha); (6) "Prospect Management: Tracking and Coordinating Information" (Carole W. Karsch); (7) "Prospect Identification and Assessment: Using Prospect Meetings and Peer Review" (Linda J. Marks); (8) "Using Volunteers in the Major Gift Program" (David G. Pond); (9) "Narrowing the Major Gift Market: Principal Gifts" (William F. Dailey, Lucretia L. Martin, and Dennis J. Caplis); (10) "An Effective Model of Principal Gift Program" (William H. Boardman Jr.); (11) "Developing Prospect Strategies" (Marjorie E. Millar); (12) "Factors of Engagement: Using Volunteer Committees and Special Events to Cultivate Donors" (Charlotte B. Heartt); (13) "Asking for Major Gifts" (A. H. "Bud" Edwards and William Outhouse); (14) "Major Gift Case Studies" (James W. Osterholt and Roger A. Meyer); (15) "Stewardship of Major Donors" (William R. Haden). Includes a bibliography of major donor research resources. (JB)


Developing an Effective Major Gift Program
Language: en
Pages: 156
Authors: Roy Muir
Categories: Education
Type: BOOK - Published: 1993 - Publisher:

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This publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing prog
Developing Major Gifts
Language: en
Pages: 262
Authors: Laura Fredricks
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Jones & Bartlett Learning

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This book has the insightful and cost-effective techniques you can use today that will deliver tremendous returns for years to come.
Developing a Major Gift Program at the Local Level of the American Cancer Society
Language: en
Pages: 194
Authors: Bette A. Forberg
Categories: Fund raising
Type: BOOK - Published: 1994 - Publisher:

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The purpose of this study was to develop an effective model for local units of the American Cancer Society to use in identifying and soliciting prospective majo
Establishing a Successful Major Gifts Program
Language: en
Pages: 94
Authors: Rebecca L. Machamer
Categories: Fund raising
Type: BOOK - Published: 2018 - Publisher:

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A high performing individual and major gifts program is critical to the success of every nonprofit. While major gift fundraising has been in practice for many c
Nonprofit Essentials
Language: en
Pages: 168
Authors: Julia I. Walker
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: John Wiley & Sons

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"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program