Digital and Marketing Asset Management

Digital and Marketing Asset Management
Author: Theresa Regli
Publisher: Rosenfeld Media
Total Pages: 241
Release: 2016-08-02
Genre: Computers
ISBN: 1933820128

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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.


Digital and Marketing Asset Management
Language: en
Pages: 241
Authors: Theresa Regli
Categories: Computers
Type: BOOK - Published: 2016-08-02 - Publisher: Rosenfeld Media

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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how
Digital Asset Management in Theory and Practice
Language: en
Pages: 224
Authors: Mark Hedges
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-10 - Publisher: Facet Pub

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This practical handbook provides information professionals with everything they need to know to effectively manage digital content and information. The book add
Digital Marketing Fundamentals
Language: en
Pages: 809
Authors: Marjolein Visser
Categories: Business & Economics
Type: BOOK - Published: 2019-11-04 - Publisher: Routledge

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M
Digital Asset Management
Language: en
Pages: 182
Authors: Elizabeth Keathley
Categories: Computers
Type: BOOK - Published: 2014-03-31 - Publisher: Apress

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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset managem
Digital Asset Management
Language: en
Pages: 370
Authors: David Austerberry
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-10-12 - Publisher: Taylor & Francis

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Content and media asset management systems are core back office applications of the modern day broadcaster, yet there is little information available on the con