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Download Advances in Digital Marketing and eCommerce Book in PDF, Epub and Kindle
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Advances in Digital Marketing and eCommerce Related Books
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purpose
