Digital Marketing Management
Language: en
Pages: 175
Authors: Debra Zahay
Categories: Business & Economics
Type: BOOK - Published: 2015-01-27 - Publisher: Business Expert Press

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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it pu
Digital Marketing Management, Second Edition
Language: en
Pages: 188
Authors: Debra Zahay
Categories: Business & Economics
Type: BOOK - Published: 2020-09-23 - Publisher: Business Expert Press

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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it pu
Digital and Marketing Asset Management
Language: en
Pages: 241
Authors: Theresa Regli
Categories: Computers
Type: BOOK - Published: 2016-08-02 - Publisher: Rosenfeld Media

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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how
Essentials of Digital Marketing
Language: en
Pages: 245
Authors: Kathryn Waite
Categories: Business & Economics
Type: BOOK - Published: 2018-02-26 - Publisher: Goodfellow Publishers Ltd

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operat
Cross-Border E-Commerce Marketing and Management
Language: en
Pages: 349
Authors: Hoque, Md. Rakibul
Categories: Business & Economics
Type: BOOK - Published: 2020-10-30 - Publisher: IGI Global

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The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics an